The impact of culture on negotiations is extensive and profound, and different cultures will naturally divided people into different groups, this region, the difference between their respective groups are bringing people of different cultural groups tend to alienate each other; On the other hand, different cultural communication and exchanges between people are also obstacles. Therefore, the requirements of the negotiators to accept each others culture, but also by cultural differences, unmistakably reveals that the purpose of understanding of each others behavior, and they have been accepted by the other party, and ultimately reach a consensus agreement.

Overall, the impact on culture negotiations are in following several aspects:

2.1 the communication process

Cultural differences on the communication process of the negotiations, first of all is the performance of the communication language in the negotiation process. Language is a bridge of any country, any region and any nation. States companies, individuals to conduct business negotiations, we must first have the language to this. The differences language of international business activities is the most direct and clear. Such as Chinas “white elephant” brand batteries, to the English “White Elephant” it would cause bad associations.

Because the “White Elephant” In addition to the name of animals that have two meanings: “The owner did not use, but may be useful to others; do not reuse things.” Solve the language problem is very simple, you can hire a translator or use a common third language to talk. While the negotiators of the language used in a variety of cultures with higher fitness, but no matter what, the difference is obvious. Such as Japan, Brazil and France Culture, the Japanese style of business communication is the most polite, more positive commitment to the use of recommended and guarantees, and less use of threats, commands and warnings of freedom of speech, their manners of speech style, The most prominent is that they do not often use “no”, “you” and facial gaze, but to maintain a period of silence; Brazilian businessmen to use “no” and “you” at the higher frequency, their negotiation style seems more presumptuous, and it seems not lonely in the negotiations, to gaze at each other and touch each other from time to time; French businessmen negotiating style is all the most presumptuous, in particular, their use of threats and warnings at the highest frequency, in addition, they are still very frequent use of interrupted, facial gaze, as well as “no” and “you”. It can be seen, only to clarify these differences that can avoid the reticent Japanese, Brazilian over enthusiasm or the French’s misunderstanding of the threat, which achieved the success of international business negotiations.

Cultural differences impact on the negotiation process not only in the process of language communication, but also in the process of non-verbal communication. Cultural differences will lead to different countries or regions in the body language of negotiations, the use of action language significantly different, or even the same language of action is diametrically opposed to the transfer of information. For example, the vast majority of countries are in favor of nod his head for agree. But in India, Nepal and other countries that are certainly shaking his head, that is, shaking his head and smiling, that is positive meaning, some people just do it diagonally on the rise is still a good way, some people are a population frequency said “You are right! You are right!” but a continuously shaking his head, often make others do not know its true psychological and full of doubt. But negotiators shape, movement, language, awareness and use of the differences, also create an obstacle for the negotiations in communication.

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