英文论文（整理15篇）(8)

1.2.6 the concept of Values difference

Values are means of objective evaluation criteria of things. It includes the concept of time, wealth, the attitude towards life, the attitude to risk and so on. Different societies’ people to the same things and problems will come to different and even opposite conclusions.

Geographical differences, ethnic differences, political differences, economic differences, religious differences and differences in concepts have the impact on peoples penetration in the food, clothing, accommodation, festivals and rituals, such as material and cultural life in all its aspects. Thus affecting peoples behavior, values, religious beliefs and modes of thought have a lot of difference, Finally has formed the various countries and areas of cultural differences.

1.3 cultural differences on the importance of international business negotiations

Practice in the negotiations, many negotiators often do not understand, or took note of the cultural importance of the significant impact on negotiations. Negotiating parties for foreign culture, some negotiators may have noticed some of the other negotiations, “different” or “hard to understand” the concrete manifestation of negotiations, but that is not important. Some people blindly believe that negotiation is the use of foreign-related facts and figures to speak, and the facts and data are common. Similarly, some foreign countries’ negotiators to negotiations with each other to maintain harmonious relations, they will notice the similarities between both cultures, while ignoring their differences. Lets look at an example.

In 1992, negotiators from China and other 12 experts of different professions to form a delegation to the United States purchases about 30 million U.S. dollars of chemical equipment and technology. The US naturally does everything possible to satisfy them. One of them is negotiations in the first round of the delegation sent to each of them a small souvenir. The Souvenirs packaging is very particular is a beautiful red box, red for advanced. But when the delegation was pleased to open the box when face-to-face in accordance with the Americans, Everyones face appears very not the nature actually--there is a golf cap, but the color is green. American businessmans intention is: after signing the contract, and everyone to play golf. But they don’t know the “be a cuckold” is the biggest taboo in Chinese men. Finally the delegation did not sign the contract, not because the Americans “insult” people, but because they work careless, and even don’t know the common sense that Chinese men taboo “be a cuckold”. How can we feel free to tens of millions of dollars project to them? It can be seen that the failure of the Americans negotiation is due to they do not understand the Chinese culture.

From the above examples, we can learn in business negotiations, if we do not attach importance to each others cultural differences, the negotiations are likely to lead to failure.

2. Cultural differences on the impact of international business negotiations